Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-03-07
How to Turn Connected TV into a Lead Generation Machine for B2B
Connected TV (CTV) has made TV advertising smarter, more affordable, and just as measurable as digital marketing. It’s no longer just for brand awareness — it’s a powerful way to reach decision-makers, capture demand, and generate leads.
Olena Svietlova
• 2025-02-28
How to Get Your Commercial on TV
Ever thought TV ads were out of your league? Think again. In just one hour, you could have your brand on the biggest screen in the house—without spending a fortune or dealing with complicated media buying.
Olena Svietlova
• 2025-02-20
CTV vs. Digital Audio: Where Should You Invest Your Ad Dollars?
In this article, we’ll compare CTV, AM/FM radio, and digital audio to see which delivers better engagement, targeting, and return on ad spend (ROAS).
Olena Svietlova
• 2025-02-07
Pennsylvania Streaming TV Trends 2025: Top Platforms, Shows & Ad Insights
Pennsylvania’s streaming TV landscape continues to grow, with platforms like Peacock and Tubi seeing high engagement. Explore the latest audience trends, top shows, and advertising insights for 2025.
Olena Svietlova
• 2025-01-31
From JAG to Big Screen Boss: Transform Your Agency
Want to grow your agency without the extra effort that usually comes with it? Discover how TV advertising can set you apart, attract bigger clients, and drive better results
Olena Svietlova
• 2025-01-23
Skybeam Product Updates: January 2025
We’re excited to announce Skybeam’s latest updates, designed to help you plan and execute smarter, more impactful TV campaigns.
