Announcing Traditional TV

Self-Serve TV Advertising Platform

Traditional TV
Streaming TV
Targeting
Reporting
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Skybeam brings you Simulmedia's trusted TV advertising expertise, delivering outcomes for clients since 2008.

Skybeam unites
Traditional and Streaming TV

Reach your audience across local and national TV stations and leading streaming apps

For Every Industry

Customized TV advertising solutions designed to meet your goals
Agencies
Build trust and visibility fast with data-driven TV campaigns that elevate your clients' results.
Healthcare
Grow your patient network by boosting your visibility and becoming the go-to provider.
Franchisees
Drive local customer growth with geo-targeted TV ads across all franchise locations.
SMBs
Show up where your customers watch, and grow your business with TV advertising.
Ecommerce
Reach shoppers with inspiring TV commercials that turn emotion into sales.
Home Services
Win more local clients with TV that reaches homeowners across your entire service area.

Get Seen. Grow Faster.

Become visible illustration

Build your brand's visibility and trust

  • Target the audiences who matter most to your business.
  • Boost your visibility on the highest-impact networks, channels, and streaming apps.
  • See how your brand awareness grows with every TV campaign.
Attract customers illustration

Bring more of the right people to your business

  • Control who sees your ads with geo, demo, and behavioral targeting.
  • Reporting that shows top-performing networks, time slots, shows, and more.
  • Measure conversions easily with the Skybeam Pixel.
Increase sales illustration

Turn viewers into customers

  • Deliver personalized TV ads that drive real purchases and store visits.
  • Reach high-intent shoppers across premium networks, channels and apps.
  • Measure conversions and optimize for sales growth.
Halo Effect illustration

Lift every channel with the power of TV

TV advertising delivers a 2.1× ROI multiplier when paired with digital marketing (Nielsen).
  • Drive incremental lift across your digital channels.
  • Reach audiences that make your other channels perform better.
  • Spark more engagement across your entire funnel.

Success Stories

Brendon Watson Testimonial
“We really recommend Skybeam for any brand that wants to test local or national TV ads. The self-serve portal was easy to use and gave us great data and insights.”
Brendon Watson
CEO of Story Bug
“Once you’re in the platform, it’s pretty self-evident… The most differentiating is choosing the streaming partners and optimizing unduplicated reach at a base-level frequency.”
Eric Fischer
Agency

See How Easily You Can Build a TV Campaign

Make Your Brand Impossible to Ignore

Turn attention into connection, and connection into loyalty

The Latest from Our Blog

Get insights, expert tips, and fresh trends shaping the future of TV advertising

Image for Resource

Olena Svietlova

• 2 min to read

Simulmedia Appoints Adam Gaynor as SVP and General Manager of Skybeam

Simulmedia, the leader in converged TV advertising, today announced the appointment of Adam Gaynor to the newly created role of Senior Vice President and General Manager of Skybeam.

Image for Resource

Olena Svietlova

• 12 min to read

Why Entertainment TV Is a Goldmine for Advertisers

Let’s dive into what “entertainment TV” really includes, how it compares to sports in reach and engagement, and how savvy marketers can leverage its undervalued pricing to build cost-effective, high-impact media plans.

Image for Resource

Olena Svietlova

• 2 min to read

Smarter Traditional TV Starts Here: Skybeam’s December Updates

At Skybeam, we believe Traditional TV should be just as measurable, flexible, and insight-driven as Streaming.

FAQs

You'll find quick answers on getting started with Skybeam TV Advertising Platform, optimizing your campaigns, and using our key features to reach your target audience effectively.

What’s the difference between TV, CTV, OTT, and Streaming?

TV can describe all types of television viewing, but traditionally it refers to broadcast and cable programming delivered on a set schedule. Streaming is a broad term for delivering video content over the internet to any device. OTT (Over-the-Top) refers to streaming content online without a cable or satellite subscription — viewable on phones, tablets, computers, or TVs. CTV (Connected TV) specifically means watching OTT content on a television screen through a smart TV, streaming device, or gaming console. So while “TV” often refers to traditional broadcast or cable, many people now use it to describe streaming and CTV as well, since all of it is still TV — just delivered in different ways..

How much does TV advertising cost?

Costs vary based on where you run your ads, who you want to reach, and the type of TV inventory you choose. With Skybeam, you can start streaming TV campaigns from as little as $50/day.

What’s the difference between Traditional TV and Streaming TV advertising?

Traditional TV (broadcast and cable) airs on scheduled programming and reaches broad audiences. Streaming TV plays on apps like Hulu, Discovery+, and Tubi, where you can target viewers by interests, behaviors, and precise locations. The best results come from combining both. Traditional TV gives you scale and trust, while streaming adds precision and flexibility.

Do I need different video ads for Traditional and Streaming TV?

Most 15- and 30-second ads work on both. Streaming TV accepts a wider range of formats, while Traditional TV needs broadcast-ready files. Skybeam ensures your ad meets each platform’s requirements.

Does Skybeam offer creative support for ad production?

Skybeam offers creative support for ad production through our trusted partners, or you can easily upload and use your own creative assets to run your campaigns.

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