Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-04-23
How Do You Know If Your TV Ads Are Working? Let’s Talk Attribution
TV ad seen — now what? Learn how Skybeam tracks what happens next and turns views into real results like clicks, sign-ups, and sales.
Olena Svietlova
• 2025-04-16
Introducing AI-Generated TV Creatives: A Game-Changer for TV Advertising
Skybeam has partnered with Waymark to launch an AI-powered tool for TV creative generation — built right into the Skybeam platform. Now, producing high-quality TV commercials takes just a few clicks, no production team required.
Olena Svietlova
• 2025-04-10
B2B TV Advertising: How to Catch Decision-Makers in Prime Time
Your B2B audience is probably on CTV right now. Professionals might end the workday by streaming their favorite series or catching up on industry news via smart TV apps.
Olena Svietlova
• 2025-04-02
Smarter TV Campaign Planning with Audience Estimation
Plan smarter TV campaigns by knowing exactly who you'll reach before spending a dollar. Audience Estimation shows if your targeting is too narrow or just right, with real-time feedback as you adjust settings.
Olena Svietlova
• 2025-04-01
How to Create Engaging TV Commercials with AI?
Remember when creating a TV commercial meant hiring a big production crew, renting expensive gear, and spending weeks (or months) in post-production? Yeah, those days are fading fast. Thanks to AI-powered tools, making high-quality TV ads is no longer just for brands with massive budgets.
Olena Svietlova
• 2025-03-21
Streaming TV Ad Seasonality: What It Means for Your Business
Streaming TV has transformed the way people watch their favorite shows — no more fixed schedules or seasonal slumps. In this article, we explore how this shift is reshaping TV advertising, what it means for businesses, and how SMBs can turn every season into an opportunity.
Olena Svietlova
• 2025-03-17
7 Key Performance Marketing Trends for 2025
Early 2025 is a year of big shifts: AI search is disrupting SEO, TV ads are now performance-driven, and social commerce is streamlining shopping. Here’s what you need to know to stay ahead.
Olena Svietlova
• 2025-03-07
How to Turn Connected TV into a Lead Generation Machine for B2B
Connected TV (CTV) has made TV advertising smarter, more affordable, and just as measurable as digital marketing. It’s no longer just for brand awareness — it’s a powerful way to reach decision-makers, capture demand, and generate leads.
Olena Svietlova
• 2025-02-28
How to Get Your Commercial on TV
Ever thought TV ads were out of your league? Think again. In just one hour, you could have your brand on the biggest screen in the house—without spending a fortune or dealing with complicated media buying.
Olena Svietlova
• 2025-02-20
CTV vs. Digital Audio: Where Should You Invest Your Ad Dollars?
In this article, we’ll compare CTV, AM/FM radio, and digital audio to see which delivers better engagement, targeting, and return on ad spend (ROAS).
Olena Svietlova
• 2025-02-07
Pennsylvania Streaming TV Trends 2025: Top Platforms, Shows & Ad Insights
Pennsylvania’s streaming TV landscape continues to grow, with platforms like Peacock and Tubi seeing high engagement. Explore the latest audience trends, top shows, and advertising insights for 2025.
Olena Svietlova
• 2025-01-31
From JAG to Big Screen Boss: Transform Your Agency
Want to grow your agency without the extra effort that usually comes with it? Discover how TV advertising can set you apart, attract bigger clients, and drive better results
Olena Svietlova
• 2025-01-23
Skybeam Product Updates: January 2025
We’re excited to announce Skybeam’s latest updates, designed to help you plan and execute smarter, more impactful TV campaigns.
Olena Svietlova
• 2025-01-17
The OTT Advertising Checklist: Is It Right for Your Brand?
Streaming has totally changed how people watch TV, and OTT (over-the-top) advertising is your golden ticket to reaching them where they’re already tuned in.
Olena Svietlova
• 2025-01-08
Traditional TV vs Streaming: What Local Advertisers Need to Know
In this article, we break down the key differences between traditional TV and streaming, helping you understand which drives better growth and delivers the right audience for your business.
Olena Svietlova
• 2024-12-23
8 Proven Ways to Supercharge Your OTT Campaigns
Streaming TV is now the go-to choice for viewers, with 99% of U.S. households subscribing to at least one streaming service and over half using free, ad-supported platforms weekly
Olena Svietlova
• 2024-12-16
How to Use OTT Advertising Insights to Grow Your Business Locally
Streaming is where your audience hangs out, and your business can’t afford to miss the party.
Olena Svietlova
• 2024-12-05
The Future of TV Advertising: Trends and Predictions for 2025
TV advertising is evolving fast, with streaming and AI creating big opportunities for advertisers of all sizes.
Olena Svietlova
• 2024-11-22
AI and TV Ads: Changing the Game
Discover how AI is revolutionizing TV advertising, making campaigns smarter, faster, and more personal.
Olena Svietlova
• 2024-11-13
How to Pitch CTV Advertising for Your Clients
In today’s fast-paced digital world, standing out across multiple platforms is key to any campaign’s success.
Olena Svietlova
• 2024-11-01
How Streaming TV Advertising Can Amplify Your Marketing
Discover the power of streaming TV advertising to elevate your marketing impact.
Olena Svietlova
• 2024-10-31
Streaming TV Ad Metrics 101: Drive Real Results with Data
Dive into streaming TV ad metrics. Discover how data-driven insights can boost your campaigns.
Olena Svietlova
• 2024-10-29
What is Streaming TV Advertising?
Confused by CTV, OTT, and Streaming TV Advertising? We simplify each term in this article.
