Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-09-10
The Ultimate SMB Playbook for Omnichannel Marketing
Want to run smarter, more connected marketing without a giant team or budget? This guide shows how SMBs are winning with omnichannel — including TV.
Olena Svietlova
• 2025-08-29
The Ultimate OTT Media Buying Guide: Trends, Tools & Tactics
This guide will walk you through step-by-step instructions on how to plan, buy, and optimize OTT advertising. We'll cover everything from the basics (what OTT media buying even means) to advanced tips on targeting, budgeting, creative, and measurement.
Olena Svietlova
• 2025-08-22
Top OTT Advertising Metrics: A Plain-Language Guide for Marketers
This guide will walk you through key streaming ad metrics like Impressions, Reach, CPM, CPR, Spend, Conversions, Cost Per Event, Conversion Rate, ROAS, Average Purchase Price, and Average Frequency.
Olena Svietlova
• 2025-08-15
OTT Advertising 101: What It Is and Why It Matters
OTT (over-the-top) advertising is changing the game for brands of all sizes. Want to know how it works and why it’s perfect for marketers new to TV? Read the guide.
Olena Svietlova
• 2025-08-08
Customer Retention Strategies for B2C & B2B: Unlocking TV’s Power to Boost Loyalt
Winning new customers is great, keeping them is gold. See how smart B2C & B2B retention tactics and precision TV ads can turn loyalty into lasting revenue.
Olena Svietlova
• 2025-08-04
Local TV Advertising 101: A Small Business Guide to Big‑Screen Marketing
TV ads aren’t just for big brands anymore. With Skybeam, local businesses can get on the big screen: fast, easy, and on budget.
