Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-07-10
Smarter Reporting, Better Targeting, and Easier Campaign Setup: Now Live in Skybeam
Smarter reports, better targeting, and easier campaign setup: explore the latest Skybeam features designed to help you run more effective TV campaigns with less hassle.
Olena Svietlova
• 2025-07-03
Marketing to Gen Z: How To Reach The Digital Natives
From short-form video to streaming TV, Gen Z is rewriting the rules of marketing. Learn how to connect with this digital-first, socially aware generation.
Olena Svietlova
• 2025-06-27
Marketing to Millennials: The Complete Guide to Reaching Gen Y
Want to connect with Millennials? In this guide, we unpack everything you need to know to market to Gen Y: their values, buying habits, and the secret to building real brand loyalty.
Olena Svietlova
• 2025-06-20
Franchise Marketing Strategy 101: How to Market a Franchise Business
In this guide, we’ll explore several proven franchise marketing strategies – from digital marketing and local store campaigns to co-op programs and traditional media.
Olena Svietlova
• 2025-06-11
Streaming TV Advertising and Privacy Concerns: What You Need to Know
The rules around data tracking are changing fast. If you’re running streaming TV ads, here’s what you need to know to navigate the new privacy landscape.
Olena Svietlova
• 2025-05-30
TV Advertising for Law Firms: How CTV and Streaming Can Grow Your Practice
The legal world is competitive, and getting noticed by the right clients isn’t always easy. That’s where TV advertising comes in — especially modern formats like Connected TV (CTV) and streaming platforms.
