Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-08-15
OTT Advertising 101: What It Is and Why It Matters
OTT (over-the-top) advertising is changing the game for brands of all sizes. Want to know how it works and why it’s perfect for marketers new to TV? Read the guide.
Olena Svietlova
• 2025-08-08
Customer Retention Strategies for B2C & B2B: Unlocking TV’s Power to Boost Loyalt
Winning new customers is great, keeping them is gold. See how smart B2C & B2B retention tactics and precision TV ads can turn loyalty into lasting revenue.
Olena Svietlova
• 2025-08-04
Local TV Advertising 101: A Small Business Guide to Big‑Screen Marketing
TV ads aren’t just for big brands anymore. With Skybeam, local businesses can get on the big screen: fast, easy, and on budget.
Olena Svietlova
• 2025-07-24
Ultimate Guide to AI-Powered TV Commercials Tools
In this post, we’ll explore the top AI tools for producing TV commercials, their pros and cons, and how much it might cost to create a 30-second AI-generated video ad.
Olena Svietlova
• 2025-07-18
Franchise Digital Marketing Strategies: Practical Tips & Playbook
Running a franchise comes with a big advantage — brand recognition. But winning in your local market? That takes more than a well-known name.
Olena Svietlova
• 2025-07-10
Smarter Reporting, Better Targeting, and Easier Campaign Setup: Now Live in Skybeam
Smarter reports, better targeting, and easier campaign setup: explore the latest Skybeam features designed to help you run more effective TV campaigns with less hassle.
