Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-06-27
Marketing to Millennials: The Complete Guide to Reaching Gen Y
Want to connect with Millennials? In this guide, we unpack everything you need to know to market to Gen Y: their values, buying habits, and the secret to building real brand loyalty.
Olena Svietlova
• 2025-06-20
Franchise Marketing Strategy 101: How to Market a Franchise Business
In this guide, we’ll explore several proven franchise marketing strategies – from digital marketing and local store campaigns to co-op programs and traditional media.
Olena Svietlova
• 2025-06-11
Streaming TV Advertising and Privacy Concerns: What You Need to Know
The rules around data tracking are changing fast. If you’re running streaming TV ads, here’s what you need to know to navigate the new privacy landscape.
Olena Svietlova
• 2025-05-30
TV Advertising for Law Firms: How CTV and Streaming Can Grow Your Practice
The legal world is competitive, and getting noticed by the right clients isn’t always easy. That’s where TV advertising comes in — especially modern formats like Connected TV (CTV) and streaming platforms.
Olena Svietlova
• 2025-05-21
How Much Does TV Advertising Cost?
Wondering what it costs to run an ad on streaming TV? Learn how CTV pricing works, what affects your spend, and how to forecast campaign results with Skybeam.
Olena Svietlova
• 2025-05-09
Smarter TV Campaigns Start Now: Meet Skybeam’s Newest Updates
At Skybeam, we help brands get more from TV — easily and effectively. Today, we’re excited to share new updates to help you plan smarter and perform better.
