Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2026-02-05
Why Entertainment TV Is a Goldmine for Advertisers
Let’s dive into what “entertainment TV” really includes, how it compares to sports in reach and engagement, and how savvy marketers can leverage its undervalued pricing to build cost-effective, high-impact media plans.
Olena Svietlova
• 2026-01-13
Smarter Traditional TV Starts Here: Skybeam’s December Updates
At Skybeam, we believe Traditional TV should be just as measurable, flexible, and insight-driven as Streaming.
Olena Svietlova
• 2025-11-30
How to Plan, Pace, and Win Q4, with TV as Your Cheat Code
Holiday 2025 isn’t shaping up to be a season that marketers can sleepwalk through. Consumers are spending — but they’re spending differently.
Olena Svietlova
• 2025-11-20
Why TV Advertising Still Works?
Think about the last time a video ad actually made you feel something. Maybe you laughed. Maybe you got goosebumps. Chances are, it happened on a TV screen.
Olena Svietlova
• 2025-11-12
The Complete Guide to Healthcare Marketing Tactics That Drive Real Results
Healthcare marketing in 2025 bears little resemblance to what it was five years ago. The client journey has fractured into a dozen different touchpoints.
Olena Svietlova
• 2025-10-31
Traditional TV Advertising Guide: What Works Now in Linear TV Ads
This guide explains traditional (linear) TV basics, CTV/OTT/streaming comparisons, and the hybrid strategy that drives better outcomes.
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