Product Updates
Smarter Reporting, Better Targeting, and Easier Campaign Setup: Now Live in Skybeam
Olena Svietlova
2025-07-10 • 5 min to read
At Skybeam, we believe TV advertising should be simple, smart, and built for real results. Our latest updates are all about giving you more control, clearer insights, and a smoother campaign setup — so you can spend less time guessing and more time growing your business.
Here’s what’s new:
Want to know exactly where your ads run and how they perform? Now you can.
With Skybeam’s new advanced reporting, you can:
✔ See impressions by platform, show, genre, and more
✔ Analyze results by location, time of day, audience group, and inventory
✔ Spot which targeting strategies drive the best results
No more guessing where your budget goes. You get unmatched transparency and actionable insights that most TV ad platforms simply don’t offer.
Smarter reporting means smarter decisions (and better results!).
Mistakes happen. But they shouldn’t happen after your campaign starts.
That’s why Skybeam now lets you preview every creative before your TV campaign goes live. Whether you upload your own video or generate one through the platform, you can:
✔ Watch your creative instantly
✔ Spot errors or last-minute changes
✔ Swap files or regenerate new versions in seconds
Simple, fast, and one less thing to worry about before your campaign takes off.
We’ve made it even easier to build your perfect targeting mix.
The new audience interface lets you browse, search, and select segments with ease — from income and interests to shopping habits, education, and beyond.
As you adjust your targeting, you’ll see your estimated audience size and delivery score update in real time. That means you can fine-tune your campaign on the spot, ensuring your TV campaign reach the right people at the right scale.
More precision. Less hassle.
Campaign setup just got simpler. Our new campaign summary page gives you a clear, at-a-glance view of your entire campaign before launch:
✔ Review targeting, delivery settings, inventory, and creative
✔ Make adjustments quickly if needed
✔ Launch your campaign with confidence
Everything you need is in one place, so you can spend less time setting up and more time growing your brand.
With these latest updates, Skybeam makes it easier than ever to plan, launch, and optimize high-performing TV campaigns. Smarter tools, clearer reporting, and more control — all in one place.
Explore the New Features and Launch Smarter TV Campaigns Today
Olena Svietlova
2025-07-10 • 5 min to read
