How does D2Cx® work?
Create your campaign
Define your campaign goal, target audience, timing, budget, and creative.
Bid on inventory
Choose between automated or manual bidding.
Upload your creative
Submit your video asset for review and delivery.
Launch and track
Monitor short- and long-term performance in real time using attribution dashboard.
What You Get
Self-serve buying platform
Plan, buy, and manage TV campaigns online—just like digital. No need for upfront negotiations or long lead times.
Biddable national TV inventory
Access a wide pool of premium inventory across national networks. Bid only on what fits your goals.
Precise audience targeting
Reach audiences based on behaviors, not just age/gender. Target by purchase intent, app usage, and more.
Deterministic measurement
Get pixel-based attribution and real-time reporting. No black box. Just clear insights that help you optimize.
Who It's For
D2Cx® is for growth-driven teams that need more than impressions:
Performance marketers
looking to drive customer acquisition, not just awareness.
CMOs and VPs of Marketing
ready to add scalable reach to their growth mix.
DTC brands
that have mastered digital and are ready to unlock new growth.
Marketing teams
that want transparency, efficiency, and real results from TV.
