How Do You Know If Your TV Ads Are Working? Let’s Talk Attribution
Olena Svietlova
2025-04-23 • 5 min to read
You ran the ad. Now comes the mystery: did it actually work?
Someone saw your commercial on Hulu last night. Did they visit your website immediately after the ad impression? Did they buy something?
Without attribution, you’re left with a gut feeling—and gut feelings don’t grow businesses. That’s where Skybeam comes in. Our attribution tools give you the power to track what happens after the ad airs, so you can finally connect the dots between exposure and action.
What Is Attribution?
Attribution is the process of linking your advertising efforts to measurable outcomes, such as website visits, app installs, or even purchases. For example, if someone sees your TV ad and later visits your website or buys your product, attribution helps you track and understand that journey.
In the world of connected TV (CTV) advertising, this process is made possible through technologies like pixels—small pieces of code placed on your website that collect data about user interactions. With Skybeam’s platform, these tools allow you to measure the true impact of your campaigns.
In simple words, attribution is just a fancy way of saying: Which of my ads are driving people to take action, like visiting my website, signing up, or making a purchase?
How Does Attribution Work?
Here’s a simplified breakdown of how attribution works on Skybeam’s platform:
Ad Exposure: A potential customer sees your TV ad. Our system records their IP address and other relevant data.
Website Visit: Later, they visit your website where a pixel is installed. The pixel captures data such as their IP address, the pages they visit, and even purchase details if they make a transaction.
Data Matching: We compare the data from ad impressions with the data collected by the pixel. If we find a match—say, the same IP address—we can attribute that website visit or purchase to your TV ad.
Insights Delivered: You get detailed reports showing how many people took action after seeing your ad, what they did, and even the revenue generated from those actions.
What about Pixels?
Think of our pixel like a digital helper. It’s a small piece of code (JavaScript) that you install on your website. It quietly works in the background, collecting helpful (and privacy-friendly) info like:
Which pages visitors go to
When they visited
What they clicked or bought
What device they used
Their anonymized IP address (important for matching)
💡 No personal info is tracked — just data that helps you understand your audience better.
How Easy Is It to Get Started?
Setting up attribution with Skybeam is simple:
Log into your Skybeam account.
Grab your unique pixel code.
Add it to your website (usually in the header—your web person can do this in minutes).
That’s it! You’ll start seeing data in your dashboard right away.
Need help? Here’s a step-by-step guide to setting up your Skybeam pixel.
What Can You Track?
We help you track key performance metrics like:
Conversions (website visits, purchases, sign-ups)
Conversion rate (what % of viewers took action)
Cost per event (how much each conversion cost you)
Return on Ad Spend (ROAS) (how much revenue you made per $1 spent)
Average purchase value and more
What About Privacy?
Good question. We’re very privacy-conscious. All tracking is anonymous — no names, emails, or personal info. Just anonymized household-level data, so you get insights without invading anyone’s privacy.
The Bottom Line: You Deserve to Know What’s Working
Skybeam makes CTV advertising measurable, performance-driven, and ROI-focused. Whether you’re a boutique agency, an e-commerce brand, a local service business, or a fast-growing DTC company, this kind of visibility gives you a major edge.
If you’re investing in TV ads, you shouldn’t have to guess. With attribution, you don’t have to.
📌 Ready to Track Your Results?
👉 Learn more about how attribution works
Need help? Our team is happy to walk you through it — just reach out via chat or support.