Smarter TV Campaigns Start Now: Meet Skybeam’s Newest Updates

At Skybeam, we’re all about helping brands maximize the power of TV — simply, smartly, and efficiently. And today, we’re excited to share the latest updates built to help you plan smarter, optimize faster, and get better results from every TV campaign you launch.

TV Commercials Powered by AI

Creative production has always been a major hurdle for brands launching TV campaigns. Until now.

Through our new partnership with Waymark, Skybeam users can now create AI-generated TV commercials — quickly, affordably, and at scale. In just a few minutes, you can generate a high-quality, fully-branded TV ad without the need for big production teams or months-long timelines.

It’s fast, simple, and gives you the creative flexibility you need to move at the speed of digital.

Learn more about this exciting partnership and how it works

👉 Explore the Details

Customize Your Reporting View

Tracking what matters most just got easier.

With our new Custom Reporting Views, you can select exactly which performance metrics you want to see first in your campaign report — whether that’s impressions, reach, CPM, conversions, ROAS, or more.

More clarity. More control. Smarter decision-making.

Bulk ZIP Code Uploads

Targeting specific locations has never been quicker. Now you can paste or upload all your ZIP codes at once when setting up your campaign — no more adding them one-by-one.

It’s a small change that saves you big time and gives you even more precision over your targeting strategy.

Automated Performance Optimization (APO)

Running high-performing TV campaigns shouldn’t be complicated. That’s why we built Automated Performance Optimization (APO) — a smart tool in Skybeam that automatically focuses your spend on what’s working, so you get better results without the manual work.

What is APO?

APO is Skybeam’s new smart engine that automatically reallocates your campaign budget toward the inventory that performs best — meaning lower cost-per-visit (CPV), more conversions, and better overall results without you lifting a finger.

Here’s why APO matters:

✔ Optimizes automatically: It tracks your campaign performance and adjusts spend in real time toward high-performing inventory.

✔ Built for real-world conditions: Even with limited attribution data, APO intelligently optimizes pacing and allocation.

✔ Focuses on outcomes: The goal is simple — help you drive more measurable results at the lowest possible cost.

Budget requirement: APO is available for campaigns with a minimum daily budget of $100 and a total campaign budget of at least $3,000. This ensures there’s enough signal and scale to allow the optimization engine to work effectively.

In short: You set your goals. Skybeam does the heavy lifting.

No more manually monitoring every cut of inventory. No more guesswork about which placements are working best. With APO, your campaigns are smarter from the start — and smarter every step of the way.

Ready to Take Your TV Advertising to the Next Level?

With these updates, Skybeam makes launching smarter, higher-performing TV campaigns easier than ever — no heavy lifting, no massive budgets required.

👉 Launch Your TV Campaign Today