Skybeam Now Offers Traditional TV Ads
Olena Svietlova
2025-10-23 • 2 min to read
We’re excited to announce a major expansion of the Skybeam platform: Traditional TV Advertising is now live! With this new feature, you can launch ads on top broadcast and cable channels in your local markets, no media buying team or TV expertise required.
Backed by Simulmedia’s 15+ years of national TV buying experience, this new option makes it easier than ever for local businesses, franchise brands, and agencies to reach high-value audiences where they’re already watching — on traditional TV.
Why Traditional TV Still Matters
Despite the boom in streaming, 40%+ of U.S. viewers still watch traditional TV regularly, especially those 45 and older. That includes loyal fans of:
Local news
Live sports
Primetime hits
Daily talk shows
If your audience watches live, habitual TV — or you’re focused on building local trust and awareness — traditional TV is still a powerful, high-impact channel.
With this new feature, Skybeam becomes the first truly unified TV advertising platform for local businesses and agencies.
You can now:
Run streaming TV and traditional TV campaigns in one place
Expand your audience coverage and brand reach
Tap into premium inventory
In today’s fragmented media landscape, simplifying your TV strategy is a competitive advantage. And now, Skybeam makes it possible.
How it Works
Launching a traditional TV campaign used to mean navigating ad reps, rate cards, and lengthy contracts. With Skybeam, it’s different (and much easier!).
You can now build your campaign in minutes, thanks to a simplified flow designed for speed, clarity, and control.
Here’s what it looks like:
Select Your TV Format. Select Traditional TV to begin. Or you can combine both, Streaming and Traditional TV, for expanded reach.
Pick Your Target Market. Choose designated broadcast areas for Traditional TV.
Upload or Create Your TV Commercial. Already have a TV commercial? Just upload it. Need one fast? Build it in minutes using our AI-powered creative tool, right inside Skybeam.
Set Your Budget and Timeline. Choose your spend and run dates. There are no contracts, no minimums, and you stay in control from day one.
Traditional + Streaming TV: The Winning Combo
If you already use Skybeam for Streaming TV advertising, you know how powerful household-level targeting can be. Pairing that with traditional TV unlocks even more reach and brand reinforcement.
Here’s how the two work together:
Together, they help you surround your audience with messaging across screens — delivering higher campaign lift and stronger brand recall.
Ready to See Your Ads on Local TV?
Audiences are still watching and engaging with traditional TV. If that’s where your audience is, your brand should be there too.
Log in to Skybeam now to try or reach out to our team to learn more.