Smarter Traditional TV Starts Here: Skybeam’s December Updates

At Skybeam, we believe Traditional TV should be just as measurable, flexible, and insight-driven as Streaming.

That’s why our December updates focus on two key areas that marketers care about most: proving results and planning smarter.

Attribution for Traditional TV with Skybeam Pixel

You can now use the Skybeam Pixel to track website activity and conversions driven by Traditional TV campaigns, just like you do for streaming.

How it works:

• Copy and paste the Skybeam Pixel onto your website

• Choose from predefined conversion events

• Test your setup easily (you’ll see a green confirmation when everything’s live)

• View conversions directly in campaign reporting

Once installed, Skybeam Pixel connects TV exposure to real, measurable outcomes — helping you understand how Traditional TV supports your full marketing funnel.

Want more details? Learn how to set up the Skybeam Pixel step-by-step in our Help Center.

Demographic Planning & Reporting for Traditional TV

You can now select age and gender when planning Traditional TV campaigns in Skybeam.

What this unlocks:

• Campaign forecasts update instantly based on your selected demographic.
  
  Note: The Campaign Forecaster does not display actual or expected CPMs or impressions. Forecasted values are directional only, and actual campaign performance may vary after launch.

• Estimated impressions and CPMs reflect your target audience

• Reporting includes a demographic performance breakdown alongside household metrics

It’s important to note: Traditional TV ads still air to all viewers watching at the time. Demographic selection doesn’t limit delivery, it improves planning and insight.

The result? Better expectations upfront and clearer performance analysis after launch:

Want more details? Learn how Audience Targeting works for Traditional TV in our Help Center.

Ready to Get More from Traditional TV?

With Skybeam, Traditional TV advertising becomes a stronger, more accountable part of your performance strategy.

👉 Launch your TV campaign today