Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-04-16
Introducing AI-Generated TV Creatives: A Game-Changer for TV Advertising
Skybeam has partnered with Waymark to launch an AI-powered tool for TV creative generation — built right into the Skybeam platform. Now, producing high-quality TV commercials takes just a few clicks, no production team required.
Olena Svietlova
• 2025-04-10
B2B TV Advertising: How to Catch Decision-Makers in Prime Time
Your B2B audience is probably on CTV right now. Professionals might end the workday by streaming their favorite series or catching up on industry news via smart TV apps.
Olena Svietlova
• 2025-04-02
Smarter TV Campaign Planning with Audience Estimation
Plan smarter TV campaigns by knowing exactly who you'll reach before spending a dollar. Audience Estimation shows if your targeting is too narrow or just right, with real-time feedback as you adjust settings.
Olena Svietlova
• 2025-04-01
How to Create Engaging TV Commercials with AI?
Remember when creating a TV commercial meant hiring a big production crew, renting expensive gear, and spending weeks (or months) in post-production? Yeah, those days are fading fast. Thanks to AI-powered tools, making high-quality TV ads is no longer just for brands with massive budgets.
Olena Svietlova
• 2025-03-21
Streaming TV Ad Seasonality: What It Means for Your Business
Streaming TV has transformed the way people watch their favorite shows — no more fixed schedules or seasonal slumps. In this article, we explore how this shift is reshaping TV advertising, what it means for businesses, and how SMBs can turn every season into an opportunity.
Olena Svietlova
• 2025-03-17
7 Key Performance Marketing Trends for 2025
Early 2025 is a year of big shifts: AI search is disrupting SEO, TV ads are now performance-driven, and social commerce is streamlining shopping. Here’s what you need to know to stay ahead.
