Skybeam Blog
Insights, Product Updates, and More from TV Advertising World
Olena Svietlova
• 2025-04-01
How to Create Engaging TV Commercials with AI?
Remember when creating a TV commercial meant hiring a big production crew, renting expensive gear, and spending weeks (or months) in post-production? Yeah, those days are fading fast. Thanks to AI-powered tools, making high-quality TV ads is no longer just for brands with massive budgets.
Olena Svietlova
• 2025-03-21
Streaming TV Ad Seasonality: What It Means for Your Business
Streaming TV has transformed the way people watch their favorite shows — no more fixed schedules or seasonal slumps. In this article, we explore how this shift is reshaping TV advertising, what it means for businesses, and how SMBs can turn every season into an opportunity.
Olena Svietlova
• 2025-03-17
7 Key Performance Marketing Trends for 2025
Early 2025 is a year of big shifts: AI search is disrupting SEO, TV ads are now performance-driven, and social commerce is streamlining shopping. Here’s what you need to know to stay ahead.
Olena Svietlova
• 2025-03-07
How to Turn Connected TV into a Lead Generation Machine for B2B
Connected TV (CTV) has made TV advertising smarter, more affordable, and just as measurable as digital marketing. It’s no longer just for brand awareness — it’s a powerful way to reach decision-makers, capture demand, and generate leads.
Olena Svietlova
• 2025-02-28
How to Get Your Commercial on TV
Ever thought TV ads were out of your league? Think again. In just one hour, you could have your brand on the biggest screen in the house—without spending a fortune or dealing with complicated media buying.
Olena Svietlova
• 2025-02-20
CTV vs. Digital Audio: Where Should You Invest Your Ad Dollars?
In this article, we’ll compare CTV, AM/FM radio, and digital audio to see which delivers better engagement, targeting, and return on ad spend (ROAS).
