Be the Business Everyone Trusts

There’s just something about TV that screams credibility. People still associate being “on TV” with professionalism and success. It gives off that “as seen on TV” vibe and trust, which matters in the services world.

When your ad appears on trusted local news or a major streaming app, it tells homeowners: “We’re legit, we’re local, and we know our stuff.” Studies show that TV ads are trusted more than social media ads. It makes sense: TV feels official, like you’re part of the community.

So when a homeowner needs a plumber, HVAC tech, or pest control service, guess who they’ll call? The company they’ve seen and remembered from TV.

Target Smarter, Not Harder

The old days of TV advertising meant hoping the right people were watching. Now? You can actually choose who sees your ads.

With CTV/OTT (aka streaming TV), you can target by:

• ZIP code

• Demographics (age, gender, etc.)

• Interests (like gardening)

It’s super efficient. Instead of advertising to everyone, you’re putting your message in front of people who are most likely to hire you.

You can even time your ads to when they’ll matter most. For example, if you’re a snow removal service, run ads ahead of a winter storm. If you’re an AC repair tech, run more spots during heat waves. Platforms like Skybeam make all of this easy to set up.

And Yes, You Can Afford TV Ads

We get it—“TV ad” still sounds pricey. But here’s the deal: local TV spots and streaming ads are way more budget-friendly than you might expect. You can run ads just in your service area, set your own daily or monthly budget, and avoid overspending.

Here’s what makes it so doable:

• Local TV advertising cost much less than national ads.

• Streaming TV (CTV/OTT) lets you start small and scale up.

• AI-powered ad creation tools can make you a commercial in minutes (read the full guide here)

And the best part? You can track your results. With streaming ads, you get analytics showing how many people saw your ad, when, and whether they visited your website. You can even use promo codes or QR codes to measure response directly.

Streaming + Traditional TV = Double the Impact

Not sure whether to go with traditional TV or streaming? You don’t have to choose. The best results come from combining both. You’ll:

• Reach people who still watch cable and the 6pm news.

• Target cord-cutters watching streaming apps.

• Reinforce your brand by showing up on both screens.

Skybeam makes this combo approach a breeze. One platform handles all of it: scheduling, targeting, tracking, and reporting. You get a unified view of how your campaign’s doing, no juggling between tools or vendors.

Quick Tips for First-Time TV Advertisers

Here’s how to make your campaign count:

1. Keep it local & clear: Mention your town or service area. Highlight how long you’ve been around or how many locals trust you.

2. Show real people: Feature your team or happy customers. A quick handshake or job-site shot can build instant trust.

3. Add a call to action: Tell viewers what to do next. “Call now,” “Book online,” or “Mention this ad for a discount.”

4. Use QR codes on streaming ads: Make it easy for folks to scan and visit your website instantly.

5. Start small, track results: Watch what works, then adjust. Streaming and traditional platforms both offer insights you can use to improve.

6. Repeat = recall: Plan for consistency. Seeing your name once is nice—seeing it five times? That’s when it sticks.

How Skybeam Makes It Easy

Let’s be real: learning a whole new ad system isn’t on most home service pros’ to-do list. That’s why Skybeam was built to be simple:

• All-in-one dashboard for all TV campaigns you have

• Set your own budget, targeting, and geography

• AI creative tools if you don’t have a video

• Real-time performance & insights

• Support when you need it, even though it’s self-serve

No red tape. No middlemen. Just one platform designed to help businesses like yours get on TV—and start growing.

Ready to Shine on the Big Screen?

If you’re looking to stand out, build trust, and get more calls from local homeowners, it might be time to give streaming and TV ads a shot. You’ve already got the skills and the service, now it’s time to make sure people know it.

With Skybeam, TV advertising isn’t scary or expensive anymore.

Let your business take center stage. The big screen’s not just for the big guys anymore.