

Get insights, expert tips, and fresh trends shaping the future of TV advertising

Olena Svietlova
• 12 min to read
Let’s dive into what “entertainment TV” really includes, how it compares to sports in reach and engagement, and how savvy marketers can leverage its undervalued pricing to build cost-effective, high-impact media plans.

Olena Svietlova
• 2 min to read
At Skybeam, we believe Traditional TV should be just as measurable, flexible, and insight-driven as Streaming.

Olena Svietlova
• 7 min to read
Holiday 2025 isn’t shaping up to be a season that marketers can sleepwalk through. Consumers are spending — but they’re spending differently.
What’s the difference between Streaming and Traditional TV advertising?
Can I target specific locations with TV ads?
How do I know if my TV campaign is working?
How much does it cost to advertise on local TV with Skybeam?