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Olena Svietlova
• 13 min to read
Healthcare marketing in 2025 bears little resemblance to what it was five years ago. The client journey has fractured into a dozen different touchpoints.

Olena Svietlova
This guide explains traditional (linear) TV basics, CTV/OTT/streaming comparisons, and the hybrid strategy that drives better outcomes.

Olena Svietlova
• 2 min to read
We’re excited to announce a major expansion of the Skybeam platform: Traditional TV Advertising is now live!
Is performance reporting HIPAA-compliant?
Can I really control who sees my TV ads?
Is there a minimum spend or contract?
Can franchise or network clinics use Skybeam?
Can I run seasonal TV campaigns?
What types of healthcare businesses can advertise on Skybeam?
What kind of results can I expect from a healthcare TV campaign?